Marketing: An Introduction (12th Edition)
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Exploring Management, 4th edition supports teaching and learning of core management concepts by presenting material in a straight-forward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples, and pedagogy that encourages critical thinking and personal reflection, this text is the perfect balance between what students need and what instructors want.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Paperback |
UnitCount | 1 |
EANs | 9781118868775 |
ReleaseDate | 0000-00-00 |