Marketing: An Introduction (11th Edition)
This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Country | USA |
Brand | Wiley |
Manufacturer | John Wiley & Sons Inc |
Binding | Paperback |
ItemPartNumber | Illustrated |
UnitCount | 1 |
EANs | 9780470878217 |
ReleaseDate | 0000-00-00 |