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Eye Tracking the User Experience: A Practical Guide to Research

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Eye Tracking the User Experience: A Practical Guide to Research

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Country USA
Manufacturer Rosenfeld Media
Binding Paperback
ReleaseDate 2013-12-12
UnitCount 1
EANs 9781933820101

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