☰

Eye Tracking the User Experience: A Practical Guide to Research

Not Available / Digital Item

Eye Tracking the User Experience: A Practical Guide to Research

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experienceâ‚¬"the first how-to book about eye tracking for UX practitionersâ‚¬"offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Country USA
Manufacturer Rosenfeld Media
Binding Kindle Edition
ReleaseDate 2013-12-12
Format Kindle eBook

You might also like...

Validating Product Ideas: Through Lean User Research

Interviewing Users: How to Uncover Compelling Insights

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

Eye Tracking in User Experience Design

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Observing the User Experience: A Practitioner's Guide to User Research

UX Strategy: How to Devise Innovative Digital Products that People Want

PHP for the Web: Visual QuickStart Guide