Many lawyers use Facebook®, the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook® accounts. With a few simple steps, lawyers can harness Facebook® to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook® in One Hour for Lawyers will show any attorney--from Facebook® novices to advanced users--how to use this powerful tool for both professional and personal purposes.
In just one hour, you will learn to: •Set up a Facebook® account •Optimize privacy and other settings •Create a profile and manage your timeline •Find, organize, and manage friends •Use Facebook® search and navigation •Participate on Facebook® with updates, comments, likes, and timelines •Send messages, join groups, and subscribe to feeds •Establish a business page •Monitor your Facebook® network •Develop a Facebook® strategy to grow your legal network