Fashion Brand Merchandising

Fashion Brand Merchandising

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brandsâ€•marketer, merchandiser, retailer, designer, or studentâ€•this text covers what you need to know to work successfully in the industry.
Country USA
Brand Bloomsbury
Manufacturer Fairchild Books
Binding Hardcover
ItemPartNumber 9781563675614
Model 9781563675614
ReleaseDate 2008-11-26
UnitCount 1
EANs 9781563675614

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