Fashion Branding Unraveled

Fashion Branding Unraveled

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Country USA
Manufacturer Fairchild Books
Binding Paperback
ItemPartNumber YES6890681
Model YES6890681
UnitCount 1
EANs 9781563678745
ReleaseDate 2011-02-14

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