Fashion Now: A Global Perspective

Fashion Now: A Global Perspective

The approach ofÂ Fashion Now isÂ to emphasize fashion and marketing.Â Â By using this book students will learn that oneÂ of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.Â First, find out what customers want and then provide a product of service to meet these needs or wants.Â The basic language andÂ principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.Â The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.Â
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
ItemPartNumber NUSBK20160901-C081912
UnitCount 1
EANs 9780131594104
ReleaseDate 0000-00-00

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