This book is one of the first to place thorough emphasis on spinning lures, contemporary collectibles, and miscellaneous lure companies, covered only vaguely in other volumes. Highlighted are the 'big six' companies: Creek Chub Bait Co., Heddon, Paw Paw, Plfueger, Shakespeare, and South Bend. Almost 1,700 detailed color photos of more than 3,600 lures supplement the chapters devoted to the big six companies, miscellaneous companies, spinning lures, folk art, and the rapidly growing area of contemporary collectibles.