"Fitness PRO Magazine has become the magazine of choice for Personal Trainers and all fitness industry professionals to read and keep, referring to them for future workouts and product recommendations. We have achieved this through consistently presenting a mix of technical, cutting-edge and informative articles for the professional reader, as well as instructional, topical and motivational editorial material for our fitness readers; all written by respected professionals in the fitness arena within Australia and internationally. All our writers are fitness experts, personal trainers, coaches, nutritionists, sports injury specialists and then journalists, rather than the reverse as in some other magazines. We pride ourselves on being a "real fitness" magazine and cover all aspects of being fit, getting fit and using your fitness which in turn helps you look and feel good about life."