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Focus: Use Different Ways of Seeing the World for Success and Influence

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Focus: Use Different Ways of Seeing the World for Success and Influence

â€œA must-read for anyone who wants to understand why they behave as they do.â€ â€”Art Markman, Ph.D., author of Smart Thinking

Do you play to win? Or do you play not to lose?

As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia Universityâ€™s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what weâ€™ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situationsâ€”from selling products to managing employees to raising children to getting a second dateâ€”Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
Country USA
Brand Plume
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 9780142180730
Color White
ReleaseDate 2014-01-28
UnitCount 1
EANs 9780142180730

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