Kotler: Marketin Hospital Tourism _7 (7th Edition)
Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate. KEY FEATURES: With coverage of both small and large hotels, it addresses each department, including the front office, sales and marketing, housekeeping, maintenance and more! This edition features more on green initiatives and expanded discussion of revenue optimization.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | colour illustrations, figures |
UnitCount | 1 |
Format | Illustrated |
EANs | 9780132560894 |
ReleaseDate | 0000-00-00 |