Whilst he excelled in several musical genres, perhaps the one Frankie Laine made his own was the cowboy singer. Whilst many had enjoyed success in this style prior to Frankie, most notably the likes of Roy Rogers and Gene Autry, the genre had been largely forgotten until Frankie Laine came up with Hell Bent for Leather. Featuring songs that would become synonymous with Frankie in the years to come, such as 'Rawhide' and 'Mule Train', the album was a resounding success. Hallmark.