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Friction: Passion Brands in the Age of Disruption

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Friction: Passion Brands in the Age of Disruption

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Â
Brands know a new approach is needed. But most donâ€™t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
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FrictionÂ argues that brands don't simply need clever messages or new, shiny technologies. TheyÂ need a fundamental change in strategy. Friction provides a system for embracingÂ transparency, engaging audiences, creating evangelists, and unleashingÂ unprecedented growth.
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The authors ofÂ FrictionÂ have worked onÂ some of the industry's most innovative assignments for the worldâ€™s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Country USA
Brand powerHouse Books
Manufacturer powerHouse Books
Binding Hardcover
ItemPartNumber Illustrated
ReleaseDate 2017-05-23
UnitCount 1
Format Illustrated
EANs 9781576878361

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