☰

Business & Money

Biography & History

Company Profiles

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

R 1,249

or 4 x payments of R312.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Paperback
ItemPartNumber black & white illustrations
Color Blue
ReleaseDate 1999-08-16
UnitCount 1
EANs 9780471356523

You might also like...

HBR's 10 Must Reads on Change Management (including featured article

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

The Heart of Change Field Guide: Tools And Tactics for Leading Change in Your Organization

The Heart of Change Field Guide: Tools And Tactics for Leading Change in Your Organization

M: Management

Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

M: Management

Instrument Rating Test Prep 2020: Study & Prepare: Pass your test and know what is essential to become a safe, competent pilot from the most trusted source in aviation training (Test Prep Series)

Instrument Rating Test Prep 2020: Study & Prepare: Pass your test and know what is essential to become a safe, competent pilot from the most trusted source in aviation training (Test Prep Series)

Organization Theory and Design 12 Edition (MindTap Course List)

Organization Theory and Design 12 Edition (MindTap Course List)

Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era

Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great)

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great)

Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos