Fundamentals of Logistics Management (The Irwin/McGraw-Hill

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Country USA
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
EANs 9780256141177
ReleaseDate 0000-00-00

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)