Fundamentals of Media Effects

Fundamentals of Media Effects

Mass mediaâ€™s potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame â€œthe mediaâ€ for many of societyâ€™s problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchâ€”knowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrenâ€™s educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called â€œResearch Spotlight,â€ which enable readers to envision how theories translate into research.

Country	USA
Binding	Kindle Edition
Edition	2
EISBN	9781478612315
Format	Kindle eBook
IsAdultProduct
Label	Waveland Press, Inc.
Manufacturer	Waveland Press, Inc.
NumberOfPages	410
PublicationDate	2012-05-01
Publisher	Waveland Press, Inc.
ReleaseDate	2013-11-25
Studio	Waveland Press, Inc.

Fundamentals of Media Effects

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