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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (The AFP/Wiley Fund Development Series)

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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (The AFP/Wiley Fund Development Series)

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."
-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques

Country	USA
Author	James M. Greenfield
Binding	Kindle Edition
Edition	2
EISBN	9780470305836
Format	Kindle eBook
Label	Wiley
Manufacturer	Wiley
NumberOfPages	600
PublicationDate	2008-04-21
Publisher	Wiley
ReleaseDate	2008-04-21
Studio	Wiley

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