Game-Changing Strategies: How to Create New Market Space in

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Country USA
Brand Wiley
Manufacturer Jossey-Bass
Binding Hardcover
ItemPartNumber B01FIWU0JU
UnitCount 1
EANs 9780470276877
ReleaseDate 0000-00-00

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules