Generating Buy-In: Mastering the Language of Leadership

Generating Buy-In: Mastering the Language of Leadership
- ISBN13: 9780814409053
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
In the workplace, marketplaceÂ and public arena, the ability to influenceÂ people's thoughts and feelings - to generate their buy-in - has become theÂ #1Â leadership skill.Â Â

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury PhD, coauthor of the internationalÂ best-seller "Getting to Yes," Generating Buy-In imparts a simple and actionable approach to even the most complexÂ leadership,Â management, sales or marketing challenges.Â

It will empower you to:

*Â Design a strategic story that projects a positive future to your audience
* Speak the language of buy-in with images that mold people's thoughts and emotions
* Put this language to work, whetherÂ your goal is toÂ inspire an audience, lead a team, raise sales or win an election.Â

In this short, potent book,Â author Mark S. Walton, a Fortune 100Â leadership consultant and former CNNÂ Chief White House Correspondent, will show you how to design and implement the communication methodology used by leadersÂ such asÂ General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.Â Spend a few hours with this book.Â It will pay benefits for the rest of your career and lifetime.

Selected as one of the year's top 30 business books by Soundview Executive Summaries, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!

Country	USA
Author	Mark S. Walton
Binding	Paperback
Brand	Brand: AMACOM
EAN	9780814409053
IsAdultProduct
ISBN	0814409059
Label	AMACOM
Manufacturer	AMACOM
NumberOfItems	1
NumberOfPages	128
PublicationDate	2006-03-26
Publisher	AMACOM
ReleaseDate	2006-03-26
Studio	AMACOM

Generating Buy-In: Mastering the Language of Leadership

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