Geschaftsdeutsch: An Introduction to German Business Culture (German Edition)

Key Features:

• Web activities in living color include audio/video assignments and immerse the reader in the world of German business culture.
• The reading selections introduce formalities, procedures, policies, and programs in the German business world and offer authentic texts, such as newspaper articles, graphics, and promotional materials.
• Exercises are designed to help students acquire high-frequency vocabulary of business German texts.
• Each chapter includes a section on the cultural information illustrating German attitudes and behavior patterns which is so necessary to know for being successful in the German business world.
• Students get to know the language of business German and they gain an insight into Germany’s place in the global economy.
• Complex grammatical structures are reviewed and practiced in the context.
• Activities, designed for pairs and groups, include class reports, text summaries, interviews, role-plays, information gathering and discussions.