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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:
| Country | USA |
| Manufacturer | McGraw Hill |
| Binding | Kindle Edition |
| ReleaseDate | 2004-04-21 |
| Format | Kindle eBook |