Getting Physical: The Rise of Fitness Culture in America

Getting Physical: The Rise of Fitness Culture in America (CultureAmerica)

John G. Cawelti Award

Archivists and Librarians in the History of the Health Sciences Award

From Charles Atlas to Jane Fonda, the fitness movement has been a driving force in American culture for more than half a century. What started as a means of Cold War preparedness now sees 45 million Americans spend more than $20 billion a year on gym memberships, running shoes, and other fitness-related products.

In this first book on the modern history of exercise in America, Shelly McKenzie chronicles the governmental, scientific, commercial, and cultural forces that unitedâ€”sometimes unintentionallyâ€”to make exercise an all-American habit. She tracks the development of a new industry that gentrified exercise and made the pursuit of fitness the hallmark of a middle-class lifestyle. Along the way she scrutinizes a number of widely held beliefs about Americans and their exercise routines, such as the link between diet and exercise and the importance of workplace fitness programs.

While Americans have always been keen on cultivating health and fitness, before the 1950s people who were preoccupied with their health or physique were often suspected of being homosexual or simply odd. As McKenzie reveals, it took a national panic about children's health to galvanize the populace and launch President Eisenhower's Council on Youth Fitness. She traces this newborn era through TV trailblazer Jack La Lanne's popularization of fitness in the '60s, the jogging craze of the '70s, and the transformation of the fitness movement in the '80s, when the emphasis shifted from the individual act of running to the shared health-club experience. She also considers the new popularity of yoga and Pilates, reflecting today's emphasis on leanness and flexibility in body image.

In providing the first real cultural history of the fitness movement, McKenzie goes beyond simply recounting exercise trends to reveal what these choices say about the people who embrace them. Her examination also encompasses battles over food politics, nutrition problems like our current obesity epidemic, and people left behind by the fitness movement because they are too poor to afford gym memberships or basic equipment.

In a country where most of us claim to be regular exercisers, McKenzie's study challenges us to look at why we exerciseâ€”or at least why we think we shouldâ€”and shows how fitness has become a vitally important part of our American identity.
Country USA
Brand University Press of Kansas
Manufacturer University Press of Kansas
Binding Paperback
ReleaseDate 2016-03-12
UnitCount 1
EANs 9780700623044

Country	USA
Brand	University Press of Kansas
Manufacturer	University Press of Kansas
Binding	Paperback
ReleaseDate	2016-03-12
UnitCount	1
EANs	9780700623044

Getting Physical: The Rise of Fitness Culture in America (CultureAmerica)

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