Getting into Your Customer's Head: 8 Secret Roles of Selling

Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.
Country USA
Manufacturer Times Business
Binding Hardcover
ReleaseDate 1996-04-09
UnitCount 1
EANs 9780812926286

Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know