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Global Marketing

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Global Marketing

The excitement, challenges, and controversies of global marketing.

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Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
ItemPartNumber 9780132719155
UnitCount 2
EANs 9780132719155
ReleaseDate 0000-00-00

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