Principles of Macroeconomics
The excitement, challenges, and controversies of global marketing.
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Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson College Div |
Binding | Paperback |
ItemPartNumber | 9780132719155 |
UnitCount | 2 |
EANs | 9780132719155 |
ReleaseDate | 0000-00-00 |