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Global Marketing and Advertising: Understanding Cultural Paradoxes

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Global Marketing and Advertising: Understanding Cultural Paradoxes

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Country	USA
Author	Marieke de Mooij
Binding	Kindle Edition
Edition	4
EISBN	9781483315454
Format	Kindle eBook
Label	SAGE Publications, Inc
Manufacturer	SAGE Publications, Inc
NumberOfPages	416
PublicationDate	2013-08-27
Publisher	SAGE Publications, Inc
ReleaseDate	2013-10-16
Studio	SAGE Publications, Inc

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