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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
- Used Book in Good Condition
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Paperback
ItemPartNumber 9781137021007
ReleaseDate 2012-08-07
UnitCount 1
EANs 9781137021007

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