The culture has changed. Christian values, traditions, and terminologies that were once common knowledge have become a thing of the past. The typical Sunday morning call to salvation is sadly like listening to another language for many people today.
This book will help you understand how to effectively reach the lost with a message of salvation that actually makes sense.
"The gospel message hasn’t changed, but the way in which it needs to be presented in a secularized culture does need to change. It’s time for a Gospel Reset!" - Ken Ham