Growing a Business

Growing a Business
- Paul Hawken, Growing a Business
Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or moneyâ€”but only by you.

Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawkenâ€”entrepreneur and bestselling authorâ€”wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerryâ€™s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ItemPartNumber 9780671671648
ReleaseDate 1988-10-15
UnitCount 1
EANs 9780671671648

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ItemPartNumber	9780671671648
ReleaseDate	1988-10-15
UnitCount	1
EANs	9780671671648

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