Gut Feelings: The Intelligence of the Unconscious

Gut Feelings: The Intelligence of the Unconscious
- Used Book in Good Condition
An engaging explanation of the science behind Malcolm Gladwellâ€™s bestselling Blink

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwellâ€™s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processesâ€”processes that apply rules of thumb that weâ€™ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysisâ€”they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we makeâ€”how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show questionâ€”Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.

In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
Country USA
Brand Viking Drill & Tool
Manufacturer Viking Adult
Binding Hardcover
ReleaseDate 2007-07-05
UnitCount 1
EANs 9780670038633

Country	USA
Brand	Viking Drill & Tool
Manufacturer	Viking Adult
Binding	Hardcover
ReleaseDate	2007-07-05
UnitCount	1
EANs	9780670038633

Gut Feelings: The Intelligence of the Unconscious

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