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HBR's 10 Must Reads on Strategic Marketing

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HBR's 10 Must Reads on Strategic Marketing
Stop pushing productsâ€•and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weâ€™ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itâ€•and your customersâ€•at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business youâ€™re really in
- Create products that perform the jobs people need to get done
- Get a birdâ€™s-eye view of your brandâ€™s strengths and weaknesses
- Tap a market thatâ€™s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 19464687
UnitCount 1
EANs 9781422189887
ReleaseDate 0000-00-00

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