Hacking Growth: How Today's Fastest-Growing Companies Drive

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaceâ€™s sorry step-brother, and Uber was a scrappy upstart that didnâ€™t stand a chance against the Goliath that wasÂ New York City Yellow Cabs.Â

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnâ€™t explode to massive worldwide popularity simply by buildingÂ a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companiesâ€™ extraordinary rise. That methodology is called Growth Hacking, and itâ€™sÂ practitioners include not just todayâ€™s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focusesÂ customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. Â Â

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Country USA
Binding Kindle Edition
EISBN 9780451497222
Format Kindle eBook
Label Currency
Manufacturer Currency
NumberOfPages 300
PublicationDate 2017-04-25
Publisher Currency
ReleaseDate 2017-04-25
Studio Currency

Country	USA
Binding	Kindle Edition
EISBN	9780451497222
Format	Kindle eBook
Label	Currency
Manufacturer	Currency
NumberOfPages	300
PublicationDate	2017-04-25
Publisher	Currency
ReleaseDate	2017-04-25
Studio	Currency

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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