Pricing: The Third Business Skill: Principles of Price Management
―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21
―Brian Tracy, Best-Selling Author, "The Psychology of Selling"
―Phil McGee, President, Decision Breakers, and Host of Shoppernomics Podcast
Prices are paid by customers. But many companies solely focus on their internal costs (mark-up pricing), their external competitors (competition-based pricing) or assume that people behave rationally (value-based pricing).
The Handbook on the Psychology of Pricing dives deep on a customer-centric approach. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available in the market and introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion and people’s perception of prices.
Readers will discover the profound art of psychological pricing and influencing customers’ buying behavior. More specifically, you will
Dr. Husemann-Kopetzky translates hundreds of academic papers into a handy manual for business owners and managers to optimize prices from a customers’ perceptive.
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
Country | USA |
Brand | Pricing School Press |
Manufacturer | Pricing School Press |
Binding | Paperback |
UnitCount | 1 |
EANs | 9783947897001 |
ReleaseDate | 0000-00-00 |