Harvesting Intangible Assets: Uncover Hidden Revenue in Your

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Whether you call it â€œharvesting intangible assetsâ€ or â€œintellectual property management,â€ organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worldâ€™s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. Youâ€™ll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your companyâ€™s profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
Country USA
Brand HarperCollins
Manufacturer AMACOM
Binding Paperback
ReleaseDate 2011-10-20
UnitCount 1
Format Illustrated
EANs 9780814434987

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property