Health Care Market Strategy: From Planning to Action

Health Care Market Strategy: From Planning to Action
- Used Book in Good Condition
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authorsâ‚¬ own unique modelâ‚¬â€¢called the strategy/action matchâ‚¬â€¢from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, youâ‚¬ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Country USA
Brand Jones & Bartlett Learning
Manufacturer Jones & Bartlett Learning
Binding Paperback
ItemPartNumber Illustrated
ReleaseDate 2012-07-20
UnitCount 1
EANs 9780763789282

Country	USA
Brand	Jones & Bartlett Learning
Manufacturer	Jones & Bartlett Learning
Binding	Paperback
ItemPartNumber	Illustrated
ReleaseDate	2012-07-20
UnitCount	1
EANs	9780763789282

Health Care Market Strategy: From Planning to Action

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