Marketing for Hospitality and Tourism (7th Edition)
Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel.
Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; and Facility Engineering and Maintenance. In-depth discussions highlight the importance of human resources in the labor-intensive hotel industry, franchising and contract management of properties in an ever-decreasing “Mom and Pop†segment, and hotel management in a global environment. Updated throughout to ensure that readers have the latest information, the Third Edition also includes new case studies, an entirely new chapter on guest services, and new end-of-chapter questions. This accurate book will give prospective hotel managers insight into all of the procedures effective managers use to ensure their hotel¿’s—and their own—success.
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Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | 9780134337623 |
UnitCount | 1 |
EANs | 9780134337623 |
ReleaseDate | 0000-00-00 |