If I Were You: The Complete Guide To Thriving In The Insurance Industry
In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it’s the result of a 20-year quest to sell more insurance inside of his agencies.
It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book.
Learn a radically different paradigm that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price.Â
If you're an insurance agent, sales manager, or agency owner—buy this book. You won't regret it.
Country | USA |
Manufacturer | Independently published |
Binding | Paperback |
EANs | 9781797679679 |
ReleaseDate | 0000-00-00 |