How Companies Win: Profiting from Demand-Driven Business

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Groupâ€™s proprietary demand modelâ€”a strategy which multi-million dollar corporations pay premium rates to accessâ€”available to the general public for the first time. Taking the reigns from Larry Bossidyâ€™s Execution, W. Chan Kim and RenÃ©e Mauborgneâ€™s Blue Ocean Strategy, and Kashâ€™s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Country USA
Manufacturer Harper Business
Binding Hardcover
ItemPartNumber 9780062000453
ReleaseDate 2010-10-12
UnitCount 1
EANs 9780062000453

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In