The Survey Handbook 2nd edition
This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.
Country | USA |
Brand | Sage Publications |
Manufacturer | SAGE Publications, Inc |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780803957459 |
ReleaseDate | 0000-00-00 |