How to Become a Marketing Superstar: Unexpected Rules That

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
- Author: Fox, Jeffrey J..
- Publisher: Hyperion
- Pages: 172
- Publication Date: 2003-05-21
- Edition: 1
- Binding: Hardcover
- MSRP: 0.00
- ISBN13: 9780786868247
- ISBN: 0786868244
- Other ISBN: 9781401397975
- Other ISBN Binding: saleableprint
- Language: en
- Store Location: Money
- "Book cover image may be different than what appears on the actual book."
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
Country USA
Brand Hachette
Manufacturer Hyperion
Binding Hardcover
ReleaseDate 2003-05-21
UnitCount 1
EANs 9780786868247

Country	USA
Brand	Hachette
Manufacturer	Hyperion
Binding	Hardcover
ReleaseDate	2003-05-21
UnitCount	1
EANs	9780786868247

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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