How to Create Irresistible Offers: The Easiest Way on Earth to

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.

And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywriter," will show you how it's possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers.

With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers.

From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), you'll get a soup-to-nuts education.

Bottom line:By the time you're done with the book, you'll know exactly how to craft strong offers that make more money for you.

Country USA
Author Robert W. Bly
Binding Hardcover
EAN 9780982150023
ISBN 0982150024
Label American Writers & Artists, Inc.
Manufacturer American Writers & Artists, Inc.
NumberOfItems 1
NumberOfPages 145
PublicationDate 2009
Publisher American Writers & Artists, Inc.
Studio American Writers & Artists, Inc.
ReleaseDate 0000-00-00

Country	USA
Author	Robert W. Bly
Binding	Hardcover
EAN	9780982150023
ISBN	0982150024
Label	American Writers & Artists, Inc.
Manufacturer	American Writers & Artists, Inc.
NumberOfItems	1
NumberOfPages	145
PublicationDate	2009
Publisher	American Writers & Artists, Inc.
Studio	American Writers & Artists, Inc.
ReleaseDate	0000-00-00

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

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