How to Measure Social Media: A Step-By-Step Guide to

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metricsâ‚¬"Painlessly

Think social marketing is worth it? Prove it. If your boss hasnâ‚¬t demanded that yet, he will. Then what? Hand him some jive about â‚¬Å“return on conversationâ‚¬Â? Think thatâ‚¬ll fly? Youâ‚¬ll be gone so fast you wonâ‚¬t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.

Bet you canâ‚¬t wait to see his face when you walk in with metrics that stand up to his most brutal questions. Weâ‚¬re not just talking about getting â‚¬Å“buy-inâ‚¬Â or begging for your proverbial â‚¬Å“seat at the table.â‚¬Â We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.

Hereâ‚¬s the best part: Itâ‚¬s not hard. You wonâ‚¬t need to become a math nerd. The tools are cheap (or free), and youâ‚¬re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. Youâ‚¬ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. Sheâ‚¬s helped hundreds of marketers prove their value to bosses and boardrooms. Now itâ‚¬s your turn.

If youâ‚¬re a marketer or agency pro, this is a game you have to play. Win it.

Reliable answers to questions like:
- How much revenue did our activities on social media platforms generate this month?
- Are social media prospects more likely to convert to customers?
- Which status update delivered the highest conversion rate?
- How long do we retain new social media customers?
- Do they spend more or less than customers from other channels?
- Do they make repeat purchases more often than other customers?
- And much moreâ‚¬Â¦
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Country USA
Manufacturer Que Publishing
Binding Kindle Edition
ReleaseDate 2012-10-10
Format Kindle eBook

Country	USA
Manufacturer	Que Publishing
Binding	Kindle Edition
ReleaseDate	2012-10-10
Format	Kindle eBook

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)

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