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How to Write Successful Fundraising Letters, with CD

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How to Write Successful Fundraising Letters, with CD
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out

Country	USA
Author	Mal Warwick
Binding	Paperback
Brand	Brand: Jossey-Bass
EAN	9780787999087
Edition	2
Feature	Used Book in Good Condition
ISBN	0787999083
Label	Jossey-Bass
Manufacturer	Jossey-Bass
NumberOfItems	1
NumberOfPages	336
PublicationDate	2008-03-28
Publisher	Jossey-Bass
SKU	9780787999087
Studio	Jossey-Bass
ReleaseDate	0000-00-00

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