How to be Your Own Publicist

How to be Your Own Publicist

Even though publicity is freeÂÂ and provides impact and credibility that advertisements can't touchÂÂthe majority of business owners never give it a second thought. How to Be Your Own Publicist shows small business owners and entrepreneurs how to generate good PR without hiring an outside firm. Written in an engaging and accessible style, it combines guidelines to maximize, multiply, and even recycle publicity leads with templates, checklists, and step-by-step instructions to help publicity beginners secure positive, profitable media coverage.
Country USA
Manufacturer McGraw-Hill
Binding Paperback
UnitCount 1
UPCs 639785401339
EANs 0639785401339
ReleaseDate 0000-00-00