Iams: 100% complete & balanced nutrition in every bowl
Iams Sensitive Naturals is made without chicken or corn but with easy-to-digest fish plus fruits and vegetables, so even dogs with sensitivities can enjoy perfect harmony, inside and out.
For dogs with ingredient sensitivities, there’s Iams Sensitive Naturals—simply made with real fish as the #1 ingredient and specially formulated to limit ingredients that may cause itching and scratching. Each ingredient is chosen for its nutritional purpose, which means no fillers and no artificial preservatives, colors, or flavors.
Veterinarian-recommended and 100% complete and balanced, Iams Healthy Naturals is 100% satisfaction guaranteed to keep your dog healthy, naturally.
Features & Benefits
Real Fish is the #1 Ingredient
Specially formulated with fish to limit ingredients that may cause itching and scratching.
No Chicken
No Corn
No Wheat
No Soy
Also Try
Iams Shakeables
A food as fun as their love. Treat your dog with a snack that starts when you shake the can.
Product Comparison
 |  |  |  |  |
| Iams Prime Naturals | Iams Sensitive Naturals | Iams Healthy Naturals | Iams ProActive Health Wet |
| Iams believes that great nutrition should be simple. That’s why Iams Prime Naturals contains only the highest quality ingredients from nature, providing 100% complete nutrition with 0% fillers. It is formulated with no corn, wheat, soy, or animal by-products, giving your dog all of what he needs and none of what he doesn’t. | For dogs with ingredient sensitivities, less can be more. Iams Sensitive Naturals is specially formulated with fish to limit ingredients that may cause itching and scratching, and contains no chicken, corn, wheat, or soy. It also nourishes sensitive skin and coat health with optimal levels of Omega-6 and Omega-3 fatty acids. | Each ingredient in Iams Healthy Naturals is chosen for its nutritional purpose, which means no fillers and no artificial preservatives, colors, or flavors. Every recipe is packed with natural protein sources, wholesome grains, antioxidants, and natural fruit and vegetable fibers to keep your dog healthy, naturally. | Healthy never tasted so good. Premium canned recipes from Iams are made from real natural ingredients and blended with extra vitamins and minerals to give your dog the taste and nutrition of a homemade meal. |
| No Fillers, Artificial Flavors, or Preservatives | ✓ | ✓ | ✓ | |
| 100% Real Broth | | | | ✓ |
| No Meat By-Products | ✓ | ✓ | | |
| No Corn, Wheat, or Soy | ✓ | ✓ | | |
| Real Fish for Sensitive Skin | | ✓ | | |
Frequently Asked Questions
How can I be sure of the quality of Iams products?
Quality is the cornerstone of our business at The Iams Company, from the high standards we put on ensuring the quality and safety of our ingredients to our innovative formulas that enhance the lives of dogs and cats. We go above and beyond typical pet food quality assurance practices to be sure that our nutrition is healthy and safe for pets. One example is that the premium foods from The Iams Company are fixed-formula foods as opposed to least-cost formulas. Fixed formulas have a "stable ingredient profile." That means the recipes don’t fluctuate with the cost of the ingredients and the proportions of those ingredients remain the same, regardless of cost. The nutritional benefit of a fixed formula is consistency. Every time you purchase a bag of Iams, the high-quality ingredients and the proportion of those ingredients will be the same.
Can high protein affect my pet’s behavior?
Protein is a nutrient that is vital to your pet. The protein level in Iams products is optimum for the overall health and well-being of your animal and has absolutely no effect on behavior.
What is the difference between puppy food and adult food?
Puppies have particularly demanding nutritional requirements because the most rapid growth occurs during the first months of a dog’s life. The energy needs of growing puppies are about twice that of adult dogs. Though all of our formulas are complete and balanced, puppy food tends to be more energy-rich and nutrient-dense than adult formulas.
How is Iams Naturals different from other Iams products?
Iams believes that natural nutrition makes all the difference, and that every ingredient should have a purpose. If an ingredient has no nutritional value, it should never make the cut. That’s why Iams Healthy Naturals is made with nothing but our best natural ingredients, for the lifelong health of your pet.
Iams Healthy Naturals recipes were designed by animal nutritionists, so you can be sure your pet is getting only the best nutrition in every bite.
