IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

The 22 Immutable Laws of Branding

Media: From Chaos to Clarity

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Practice of Public Relations (11th Edition)

Social IMC: Social Strategies with Bottom-Line ROI

The Market Research Toolbox: A Concise Guide for Beginners

The Analytical Marketer: How to Transform Your Marketing Organization

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

The 22 Immutable Laws of Branding

Media: From Chaos to Clarity

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Practice of Public Relations (11th Edition)

Social IMC: Social Strategies with Bottom-Line ROI

The Market Research Toolbox: A Concise Guide for Beginners

The Analytical Marketer: How to Transform Your Marketing Organization

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World