IZZE Beverage Company was founded in 2002 by Todd Woloson and Greg Stroh in Boulder, CO who loved the sophisticated, all-natural sodas common in Europe and decided it was time to bring that sparkling drink to America. IZZE is made with 70% fruit juice plus a splash of sparkling water. Cans are available in 5 true-to-the-fruit flavors: Clementine, Grapefruit, Blackberry, Apple and Peach.