Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Sport Marketing - 3rd Edition
The Economics of Sports (The Pearson Series in Economics)
Financial Management in the Sport Industry
Managing Sports Events
Sport Finance-3rd Edition
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
Sports Ethics For Sports Management Professionals