Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Recent healthcare reform and its provisions have pushed health information technology (HIT) into the forefront. Higher life expectancies, fewer medical errors, lower costs, and improved transparency are all possible through HIT.
Taking an integrated approach, Impact of Healthcare Informatics on Quality of Patient Care and Health Services examines the various types of organizations, including nonprofit hospitals, for-profit hospitals, community health centers, and government hospitals. By doing so, it provides you with a comparative perspective of how different organizations adapt and use the technology.
The first part of the book covers the basics of HIT. It explains the significant changes that the Health Information Technology for Economic and Clinical Health Act (HITECH) and the Health Insurance Portability and Accountability Act (HIPAA) will bring about for stakeholders. This section includes coverage of key organizational cultural factors, management changes that will result from HIT, hospital financing changes that may take effect, a cost-benefit analysis of electronic medical records (EMRs), and the numerous organizational behavior changes stimulated by HIT.
The second part of the book focuses on the broader community: the patient, the physician, government, and how HIT will impact each. These chapters cover quality of care and cost impacts on the patient from HIT, changes for patients of varying socioeconomic statuses, physician perceptions of HIT, medical malpractice lawsuits involving the use of HIT, bioterrorism, and use of EMRs. The book also includes a discussion about mobile health, and how a rapidly growing mobile health generation is changing the face of healthcare as we know it.
Country | USA |
Author | Divya Srinivasan Sridhar |
Binding | Kindle Edition |
Edition | 1 |
EISBN | 9781482209358 |
Format | Kindle eBook |
Label | Productivity Press |
Manufacturer | Productivity Press |
NumberOfPages | 162 |
PublicationDate | 2013-05-06 |
Publisher | Productivity Press |
ReleaseDate | 2013-05-06 |
Studio | Productivity Press |