In Defense of Negativity: Attack Ads in Presidential Campaigns

Description Specifications
Description
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each otherâ‚¬s views and qualifications, votersâ‚¬"and the democratic processâ‚¬"benefit.Â

In Defense of Negativity, Geerâ‚¬s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politiciansâ‚¬ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls.

An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Specifications
Country USA
Brand University of Chicago Press
Manufacturer University of Chicago Press
Binding Paperback
ItemPartNumber Illustrated
ReleaseDate 2006-04-01
UnitCount 1
Format Illustrated
EANs 9780226284996

Big Girls Don't Cry: The Election that Changed Everything for American Women

New Media, Campaigning and the 2008 Facebook Election

All the Truth Is Out: The Week Politics Went Tabloid

Presidential Debates: Fifty Years of High-Risk TV

The Victory Lab: The Secret Science of Winning Campaigns

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

Media Power in Politics

The Party Decides: Presidential Nominations Before and After Reform (Chicago Studies in American Politics)

The Gamble: Choice and Chance in the 2012 Presidential Election

Big Girls Don't Cry: The Election that Changed Everything for American Women

New Media, Campaigning and the 2008 Facebook Election

All the Truth Is Out: The Week Politics Went Tabloid

Presidential Debates: Fifty Years of High-Risk TV

The Victory Lab: The Secret Science of Winning Campaigns

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

Media Power in Politics

The Party Decides: Presidential Nominations Before and After Reform (Chicago Studies in American Politics)

The Gamble: Choice and Chance in the 2012 Presidential Election

Big Girls Don't Cry: The Election that Changed Everything for American Women

New Media, Campaigning and the 2008 Facebook Election

All the Truth Is Out: The Week Politics Went Tabloid

Presidential Debates: Fifty Years of High-Risk TV

The Victory Lab: The Secret Science of Winning Campaigns

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

Media Power in Politics

The Party Decides: Presidential Nominations Before and After Reform (Chicago Studies in American Politics)

The Gamble: Choice and Chance in the 2012 Presidential Election

Country	USA
Brand	University of Chicago Press
Manufacturer	University of Chicago Press
Binding	Paperback
ItemPartNumber	Illustrated
ReleaseDate	2006-04-01
UnitCount	1
Format	Illustrated
EANs	9780226284996

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

You might also like...